Launch Program: How We're Building Our Portfolio One Rochester Home at a Time

Why We Offer Free Shoots — and What It Means for You

When we launched US Atlas Visual, we faced the same challenge every new media company faces: we had the equipment, the skills, and the vision — but no local portfolio to show Rochester real estate professionals what we could do. The Launch Program was our solution to that problem, and it's turned into something we're genuinely proud of.

The Concept

We offer a limited number of free Complete Bundle shoots each round — full FPV drone video and a 360° virtual tour — in exchange for permission to feature the property on our website and in our marketing materials. No money changes hands. The seller gets professional cinematic media at zero cost; we get portfolio content that showcases our work to every potential client who visits usatlasvisual.com.

Who Qualifies

We select properties based on visual potential and geographic diversity across Monroe County. Strong candidates include homes with distinctive architecture, interesting outdoor spaces, or locations that allow interesting aerial composition. The property doesn't need to be luxury — a well-kept mid-century ranch in Greece with a clean exterior and an interesting floor plan photographs as well as a $600K Colonial in Pittsford.

Each round has 5 agent spots, 3 FSBO homeowner spots, and 2 brokerage spots. Applications are reviewed on a rolling basis and spots fill quickly.

What Participants Get

• Full 4K FPV drone exterior video — color graded, music-scored, 60–90 seconds
• Complete interior 360° virtual tour — Zillow-ready hosted link, both branded and unbranded versions
• Vertical 9:16 reel for Instagram and TikTok
• High-resolution still extractions from drone footage
• Step-by-step upload guide for Zillow, Realtor.com, and Facebook Marketplace

The Results So Far

Our first 10 Launch Program shoots produced exactly what we hoped: a diverse portfolio spanning Park Ave, South Wedge, Brighton, and Charlotte, and clear data showing that the properties we shot sold faster than the Monroe County average. Those results are now the foundation of every conversation we have with new clients.